& Starcut Mobile User Experience Failure

If the folks at Starcut are going to proudly announce that they mobilize brands and media and charge a newspaper to mobilize the said newspaper’s website, then they should educate themselves on the standards of the mobile user experience.
Major rule of the mobile web: Give the User a Choice. Don’t assume that they want the full website or that they want a reduced site for mobile. Just because a script has detected that the browser coming to the site is a mobile browser, doesn’t mean the reader/user wants to be forced into a locked sandbox with no exit. Don’t assume that every user wants to reduce their data usage, some of us have unlimited plans. Give the user a choice.
Here are a few examples of Mobile Sites that do the User Experience right by giving the reader/user a choice to either view the mobile version or to switch over to the “classic”, “full”, “regular” version of the website:

Google Mobile Flickr Mobile This Blog's Mobile Version

Why does this matter? Well, not every Nokia or Sony Ericsson or Blackberry or insert name of mobile device is a smartphone with Opera Mini or a version of the Webkit or Gecko mobile browsers, but then again, not every Nokia or Sony or Blackberry or other mobile device is a simple device with a simple mobile web browser.
I think it is great that more and more websites offer mobile versions that are stripped down and load fast for mobile devices, but if you are going to strip out choice along with kilobytes, this is not good.
My Nokia N95 has a full featured web browser that renders most websites, except heavily AJAX sites, quite nicely. I have an unlimited data plan. Between my Nokia’s browser and my data plan, I want to see the full version of most websites unless I need information quickly and then the mobile version is usually fine.
Not yesterday.
Yesterday, I left the house in a rush to meet up with Lauren Isaacson in Encino so that we could have lunch together before she departs for Vancouver. I was heading north on the 405 and passing the Long Beach Airport when I realized that I left my paper copy of the LA Times Food section. So, I did what I would normally do in this situation, I opened my Nokia’s web browser and typed “”, instead of getting the usual, full web version of the LA Times website, I was forced into the mobile version of the site with no exit out.
No link to the full version. No links to the Food section. No ability to get out of the reduced web version. I then went to Google to search for the article and the Google search took me back to the front page of the mobile site with no link to the full version of the Here is the mobile site that I saw with no link to the full version of the at either the top of the mobile page nor at the bottom:

Top of the mobile site, no option to go to the full web version Bottom of the mobile site, no option to go to the full web version

I was very frustrated.
I was mad in the immediate situation of trying to locate information that was still live on the full version of the website but I was unable to get to the information because the mobile version of the site did not let me go there. I was mad as a web & mobile user experience designer to experience bad UX design first hand. I was frustrated that Starcut has probably charged the LA Times a lot of money to piss off loyal readers like me.
In the end, I had to use a desktop computer at Lauren’s parent’s house to search the LA Times’ website for the article on the restaurant we were to go to. Itzik Hagadol is excellent, especially their 20 salads for $8.99.
But the lack of ability to exit the LA Times’s mobile site from a mobile browser is not excellent. It would be excellent if Starcut would revisit the site and add a simple link at the top or the bottom of each mobile page, giving the reader/user the option to go to the full non-mobile version of the site from their mobile browser.

2 thoughts on “ & Starcut Mobile User Experience Failure

  1. Absolutely agree!
    It is so annoying when text content is not available just because of dumb design decisions.
    Mobile sites should remove frames, excessive images, etc, but just leave the text and leave it on one page. None of this having to load a new page every two paragraphs please!

  2. Thanks Ms.Jen for this great rant on two of my pet peeves. Designers who lock mobile browsers into a dumbed down subset of content and sites that break thematic consistency by redirecting deep links to their mobile home page.
    Daniel, long pages are good provided the target browser can handle it. There are plenty of mobile browsers that have 10-30 KB limits of overall pages size (text, images and CSS).

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