Hello New York Times… Uh… the Urbanista Diaries campaign started in mid-January and ended in early March and your article came out on April 7th. Why wait to run the article a full month after the “live” portion is over?
If you are reporting on how Nokia is marketing with a new strategy of “hiring” bloggers and/or the marketing brilliance of the Urbanista Diaries, the why did you not interview one of the four of us?
I was not hired to go on the Urbanista Diaries trip, I was given a really cool opportunity to travel to India with a great camera phone, the N82, and do what I do every day – take lots of mobile photos and moblog them to a website with geo-data.
On the hiring bit? We were not paid, nor were any of the four of us given a phone. In fact quite a few of the phones were ‘lifted’ by DHL employees or Her Majesty’s Customs on the way back to the UK after the Urbanista trip was over*. WOM World (1000 Heads) bought the plane tickets and reimbursed our hotel, food, and local transport. Nokia reimbursed / paid 1000 Heads.
WOM World (1000 Heads) has a policy, that not only do the bloggers get to be honest, but we also return the phones after the trial period. That is a loan, not a hire or a buy.
Yes, Nokia is above the curve on internet marketing, more importantly they are including the mobile community, which in turn creates brand loyalty. Apple or LG or Sony-Ericsson have never offered me to trial a device nor have they asked my opinion on its use or software. Nokia has. This is good.
But, NYT, please do a wee bit more research. kthnxbai.
* Yes, for the record, I am angry about this – crooked business makes me indignant. Given that the phones were to go back to the UK, I would have preferred them to arrived in Oxfordshire in one piece, not the box arriving but missing the phones out of the middle. If I ever meet up with the DHL dude who giggled upon receiving the last N82 for shipment… To the Moon! Fed Ex & USPS have my business from here on out.