Monthly Archives: March 2007

SXSW – Day 4 – Tues. March 13, 2007

SXSW – Day 4 – Tues. March 13, 2007
10am – Web Typography Sucks
Richard Rutter – Clearleft.com
Mark Boulton – Markboultondesign.com
Vertical Rhythm –
Richard
Typographic Layout
Grid system
Rational Ratio – Rule of 3rds, 2:3, divides block into 6 sub-blocks of 1em
Because the grid is defined by the type size, there is a relationship between all the elements
Typeface and Fonts
The thorny issue of the web
Richard recommends that you first call your preferred typeface, even if a small percentage of folks will see it, and then use the font that come on any mac or pc.
Richard – new fonts shipped with Vista. Calibri, cambria, candara, constantia, corbel.
Mark – these are world class typefaces, start using them, extend the font stack.
Richard – ‘They all begin with “C”, which is just silly.’

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SXSW – Day 3 – Mon. March 12, 2007

SXSW – Day 3 – Mon. March 12, 2007




I woke up fairly early rested. Called Lauren. Breakfast. Off to convention center for panels.
10am – Ajax Kung Fu Meets Accessibility Feng Shui
Jeremy Keith
Derek Featherstone
AJAX Kung Fu – Jeremy Keith
Accessibility –
1) Making sites accessible for people and a device, ie screenreader
2) Device agnostic – universality – site that can adapt to the needs of the people using the site
Progressive Enhancement –
1) Begin with Content
2) Structure – semantic (HTML)
3) Presentation – add look (CSS)
4) Behavior (Javascript and AJAX)
The problem is that a lot of applications are built with AJAX first and you can’t get to the content without AJAX. This does not work to well.

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